Privacy Policy

At A Brighter Alternative, we are committed to protecting the privacy and confidentiality of the information shared with us. This Privacy Policy explains how we collect, use, safeguard, and disclose information when you visit our website or interact with our services. This policy applies to our website and to information collected in connection with the services we offer.

By using our website, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We may collect information from visitors and users in a variety of ways, including when you visit our website, submit a form, request information, or communicate with us directly.

Personal Information

You may voluntarily provide personal details such as your name, email address, phone number, mailing address, insurance-related information, or other contact information. You may browse our website anonymously; however, choosing not to provide certain information may limit your ability to access specific features or services.

Health-Related Information

As an Applied Behavior Analysis (ABA) provider, certain information related to you or your child’s care may be collected when appropriate. Any health-related information is handled in accordance with applicable privacy laws, including HIPAA, and through secure systems.

Non-Personal Information

We may automatically collect non-identifying information when you interact with our website, such as browser type, device information, operating system, internet service provider, IP address, pages visited, and general usage data. This information helps us understand how our website is used and improve functionality.

2. Cookies and Website Technologies

Our website may use cookies or similar technologies to enhance user experience and support site functionality. Cookies may be used for record-keeping or to gather general usage information. You may choose to configure your browser to refuse cookies or notify you when cookies are sent; however, some parts of the website may not function properly as a result.

3. How We Use Information

Information collected may be used to:

  • Respond to inquiries and provide requested information
  • Coordinate intake, scheduling, appointments, and services
  • Communicate regarding services, updates, or operational matters
  • Improve our website, services, and user experience
  • Comply with legal, regulatory, or operational requirements

Providing information through our website does not guarantee services or establish a provider-client relationship.

4. Communications, Calls, and SMS Messaging

By providing your phone number or email address, you consent to receive communications from us related to services, scheduling, reminders, or general inquiries. These communications may include phone calls, emails, or text messages. Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP to a message or by contacting us directly. Opt-out requests are honored promptly. SMS opt-in information and phone numbers are not shared with third parties or affiliates for marketing or promotional purposes.

SMS Consent,  and phone numbers collected for SMS communication purposes will not be shared with any third party or affiliates for marketing purposes.

5. Sharing of Information

We do not sell, rent, or trade personal information. Information may be disclosed only in limited circumstances, including:

  • With your consent
  • With trusted service providers or vendors who assist in operations or service delivery and are bound by confidentiality obligations
  • When required to comply with applicable laws, regulations, or legal processes

6. Data Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, alteration, misuse, or disclosure. Sensitive information transmitted online is protected using secure communication protocols, such as SSL encryption. While we take appropriate precautions, no method of transmission or storage can be guaranteed to be completely secure.

7. Your Rights and Choices

You may request to:

  • Access or update personal information you have provided
  • Withdraw consent for certain communications
  • Request deletion of personal information, subject to applicable legal or operational obligations

Requests may be submitted using the contact information below.

8. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Continued use of the website following any changes constitutes acceptance of the revised policy.

9. Contact Information

If you have questions about this Privacy Policy or how your information is handled, please contact us:

A Brighter Alternative

Email: info@abrighteralternativebh.com

Phone: 470-704-8857